The return on investment for studying Salesforce applications can prove to be very attractive for IT professionals. What is the skill?
The demand for professionals that can achieve Salesforce applications almost triple in the past couple of years. Salesforce, which is the enterprise cloud computing leader, allows customer relationship management and sales applications. Salesforce can be divided into four different job types that cover the different implementation stages of products:
As well as CRM, the top relevant IT skills that will help you are:
Salesforce was established 13 years ago by former Oracle executive Marc Benioff and is best known for its customer relationship software. In the last few years, Salesforce has made over 15 acquisitions as it expands into the ‘social enterprise arena’ which has since built distinct products. What is it for? In its current form, Salesforce can be classified into pre-defined products: The first and the original area is The Sales Cloud which intends to increase revenues and productivity within the business. The Service Cloud is about relating to customers from a service point of view via social media communities. Marketing Cloud aligns the sales, service and marketing functions of business by hearing to social chat and connecting with customers. Salesforce Platform is adopted by a wide range of companies to develop real-time apps for its customers. Chatter very much seems like a social intranet for businesses providing colleagues across divisions, offices, and countries to collaborate in real time, in context, from anywhere. Finally, Salesforce is an internal sales performance management platform – it is intended to motivate the sales team and drive performance. What is unique about it? The perceptive, simple to use and well-designed features of the Salesforce platform means there are far more options from a development point of view. The Sales Cloud also offers features that are unique in the CRM sector. What is also unique regarding Salesforce is the truth that implementation is fast, and can be achieved with a relatively small team. Typically a medium-sized implementation could take around a year and only need half a dozen consultants. Those candidates with experience in implementing Siebel will be well suited to Salesforce roll-outs, although our clients that have asked Siebel roll-outs are usually large-sized and the implementation takes a couple of years. Where is it used? Salesforce is not ring-fenced into any particular industry and is common across verticals such as Communications (Telefonica), Financial Services (ING), Government, Healthcare & Life Sciences, Hi-Tech (Dell & Cisco), Manufacturing (Toyota) and Retail (Burberry).How do You acquire the skill, is it difficult to master?Salesforce offers a series of training programmes at various prices. There are also online resources for practice exam and a variety of books, but you will require to be motivated to teach yourself and invest the time and sometimes money to become certified and at least be able to demonstrate your expertise in the Salesforce platform. The return on investment on your Salesforce practice could be very attractive, as the cost of the training courses is relativity low, yet the day rates you can command are high. Pay and prospects for Salesforce Certified: Salaries are up 10% on last year, averaging around £46,000 per annum (though do note that the salaries are sensitive to location). Application support can expect to get £30,000 up to two years’ experience, rising potentially to £50,000 for those with five years. Database developers would look at similar levels with potentially a few thousand extras for those more experienced. Business Analysts take a little more home, £34,000 at the start of their career, beginning to £58,000 with five years’ experience. Development Managers could probably earn around £83,000 with five years of experience. From a small side – typical daily rates for Salesforce developers (technical resources) with two-three years’ would be upwards of £330 a day. Salesforce BA’s / Architects can earn upwards of £410 a day with two-three years’ experience and £450 or more with five+ years.
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